“The Jolla phone hardware reforms the standard smartphone slab into an attractive plastic sandwich, as if two blocks of different coloured liquorice have been smacked together. The back piece – which was plain white on the above demo device but comes in bright pink for Finnish carrier DNA’s first batch of the phones, and in customisable colours in future when Jolla starts direct sales via its own website – is known as The Other Half.”
The Other Half
According to the interview with Marc Drillon, Jolla is working on the developers kit so that anybody can do this. They are also working on accessories, and they expect third parties to work on accessories. Some of the concept other halves are a QWERTY Keyboard, a weather station sensor or even an e-ink screen.
According to TechCrunch, Despite this b2b sales pitch, Jolla is committed to its own consumer play too – believing there is appetite for something new and different to shake up the samey-same smartphone space.
Dillon said about 80% of those who pre-ordered its handset earlier this year – in some instances without putting any down money down – have been converted into sales. Jolla hasn’t confirmed exactly how many devices were pre-ordered, saying only that it was a “typical” sized production batch – of up to 50,000 units. But it did take in €1 million’s worth of sales on the phone’s launch day, according to Dillon.
Doing a back-of-an-envelope calculation, by dividing that figure by the phone’s standard €399 price-tag, equates to 2,500 Jolla handsets sold in one day. Albeit, the pre-sales campaign muddies the water a little. Either way, generating €1 million in revenue in a day ain’t bad for a new kid on the phone block.
“And I believe that people are looking for something different. Imagine if you could only buy two car choices in the world. People can only buy what’s offered to them – and they’ve have had the same kind of experience for five years. So there’s a curiosity to see what happens next.” Drillon told to TechCrunch
According to TechCruch Jolla is working on getting a community portal rolled out to its website, which will include a forum where users can help each other out with queries – to supplement its already launched online care channel. It’s also making a series of how to videos to explain Sailfish navigation and gestures. And will be staffing a variety of social media contact points where people might be looking for answers, says Dillon. Plus there’s an on-device tutorial that walks users through the gesture basics
Building a new smartphone on a new platform is already an impressive achievement. But Jolla isn’t about to stop and admire the view. This startup has no intention of letting a single lovingly crafted handset remain its crowning glory. Onward Sails! – TechCrunch
Image Source: TechCrunch